AMC was formed from the merger
of Nash and Hudson, using the Nash Rambler as
its platform to regain market share. The marque
would follow up with some suprisingly good models,
such as the 1959 V8 Ambassador and sporty Javelin.
AMC purchased Kaiser-Jeep in 1970, the Jeep becoming
AMC's best seller for many years.
Unfortunately
they were never a real match for the Big 3, and
so attempted to make a play for the compact car
market with the Pacer, an oversized small car.
AMC were taken over by Chrysler in 1988, the latter
only interested in the Jeep.
1963 - 1966
The Rambler 770 may have been, by the American definition, a "Compact", but the standards of just about any other country, it remained very much a large car. Like the large American cars then available, the 770 was both conventional and familiar, the mechanical specification including a long-stroke six-cylinder engine, live rear axle with coil springs, torque tube and a Panhard rod, and large diameter drum brakes all round. More>>
1968 - 1974
In 1968 AMC needed to create a 'cult' car, something to
give the company prestige and win back customers that
were deserting it for the ever growing popularity of the
Ford Mustang. Also in AMC's sights was the Chevy Comaro
and Plymouth Barracuda. More>>
