Chrysler Europe and UK Reviews and Road Tests

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Chrysler Europe and UK

By 1966 Chrysler had expanded into Europe by acquiring the British Rootes Group along with Simca of France, to form Chrysler Europe. In hindsight this was not such a good move, industrial problems afflicting the British auto industry would take a heavy toll on the once great Chrysler conglomerate. It would be forced to sell the Simca division, despite it turning a handy profit, to PSA Peugeot Citroën in 1978. The downfall had begun, but thankfully a 1998 merger with Daimler Benz would ensure the survival of the marque.

Also see: The History of Chrysler (USA Edition) | Chrysler Specifications
Chrysler 180  

Chrysler 180

1970 - 1982
The Chrysler 180 remained very French, despite its all-American name. It was fitted with a then new 1812cc single-overhead cam engine which, along with the four-door body, was built in France but designed by Roy Axe and Curt Gwinn in England. The design of the 180 was originally to wear the Humber badge, but that changed when the Humber brand was put out to pasture. More>>
Chrysler Sunbeam  

Chrysler Sunbeam

1975 - 1980
There were serious problems with the British motor industry during the reign of the Chrysler Sunbeam. We have already written (arguably too much) on this subject, and besides, we really do like so much of British sheet metal. So writing this review will test our mettle, can we get to the end without bemoaning everthing that went pear shaped during the 1970's? More>>
Chrysler Alpine  

Chrysler Alpine

1975 - 1980
The Alpine - also called the Simca 1307/1308/1309 (depending on the mechanical specification) in France and other European countries - was a classic front-drive, medium-sized, five-door hatchback family saloon. More than just a well-planned and versatile model, it was hoped that it would be so good, it would ultimately be the saviour of Chrysler UK Ltd. In 1976 the company was in a desperate commercial and financial crisis, with a range of ageing models, falling demand, and nothing coming along to retrieve the situation. More>>
Chrysler Avenger

Chrysler Avenger

1976 - 1979
In 1976 Chrysler decided to market the Avenger under it’s own name, and at the same time gave the car a comprehensive makeover. The new frontal treatment featured squared off headlights, while at the rear the distinctive “hockey stick” style tail lights were dropped in favour of more conventional units. More>>
Chrysler Horizon

Chrysler Horizon

1977 - 1986
It was a little ironic that Chrysler felt they needed to unload their European operation, consisting of Chrysler UK, and Simca in France, to Peugeot in 1978 before the Horizon came on the market. The Horizon was the car intended to revive and strengthen the American subsidiary, and sales figures were excellent from the word go, and Europe's motoring writers chose the Horizon as their car of the year in 1978. More>>
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