Following his training with
the Great Western Railway, Morgan would set up
a car dealership in Malvern Link, Worcestershire.
Here, and in his spare time, the young Morgan
would build his own iterations, one such three
wheeled version using a Peugeot engine and independent
front suspension. Believing in the genius of
his son, Morgan’s clergyman father would
finance the establishment of the Morgan Motor
company in 1910, then manufacturing the now famous
3 wheelers using JAP engines.
Immediately successful,
the company would hit a production high of 1000
by 1914, then after World War 1 sales would boom,
particularly with the release of the four-seater “Family
Morgan” of 1919. The V-Twin engine proved
tractable and powerful, and would quickly garner
legend status with those of a racing inclination.
The first “four-wheeler” came in
1935 with the release of the 4/4, the company
forced to add the extra wheel when it became
evident the time of the 3 wheelers was coming
to an end.
The final 3-wheeler was manufactured
in 1952, and the 4/4 was replaced by the 2.1
litre Plus Four in 1950. H.F.S. Morgan would
pass in 1959, however he left the company to
his four daughters and son Peter. Many thought
the company would soon fold, but instead it would
flourish. The Rover V8 powered Plus 8 was released
in 1968, it using design cues from the original
3 wheel two seat design of 1910. Also see:
Morgan
Heritage
