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The Second World War caused the end of civilian car and truck production in US manufacturers' European plants but domestic production was well up on 1939 and sales totalled 3,717,385 cars and 754,901 trucks and buses (compared with 2,888,512 and 700,377 respectively in 1939). Most 1940 models had restyled bodywork. Among the innovations were sealed-beam headlights, and concealed running boards were generally adopted. Military production was also stepped up. In addition to fulfilling European orders for military trucks, production for national defence was increased.
To direct this production, William S. Knudsen, president of General Motors, moved to Washington at the invitation of President Roosevelt. Dodge received contracts for 20,000 trucks for the US Army and the first 'Jeep' was produced by American Bantam. The Automotive Committee for Air Defense was formed on 30 October to facilitate aircraft production, and Ford and Packard were contracted for the manufacture of Pratt & Whitney and Rolls-Royce Merlin aircraft engines respectively.
Hupmobile Skylark
Even though the Cord Automotive Company ceased operations in 1937, the Cord 812 design was re-marketed almost immediately in 1940, as ailing automakers Hupmobile and Graham-Paige tried to save money, and revive the companies, by using the same body dies. Except for their similarity to the 810, their four-door sedans, the Hupp Skylark and the Graham Hollywood, were unremarkable. Retractable headlights gave way to plain headlight pods, and power came from a standard front-engine/rear-wheel drive design. While Hupp Motor Company built a few prototypes in 1939 that gained them sales orders for the 1939 model year they did not have the resources to manufacture the car.
Graham Paige stepped in offering to build the Hupmobile Skylarks on a per piece contract basis. Graham built a combined 1850 units for sale in the 1940 model year. Hupmobile closed before the 1941 model came around. Of the 1850 cars produced in the 1940 model year by Graham only about 450 were the Hupmobile Skylarks. Graham continued to build the Hollywood late into 1941. They stopped production in November of that year having only built a rumored 400 units. The Hollywood was powered by a supercharged Continental in line six making 124 HP, almost 50 less than the original supercharged Cord.
Also see: 1940 Automobile Ads Published in the USA |
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American Bantam |
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American Bantam, producer of Austin Seven inspired baby cars, was the first to come up with a military ¼-ton 4 x 4 field car. in the summer of 1940. This new type of vehicle became known as "Jeep". |
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Buick |
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Also see: Buick Road Tests and Reviews | Buick Brochures |
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Buick in 1940 produced well over 300,000 cars in six series: 40 Special, 50 Super, 60 Century, 70 Roadmaster, 80 and 90 Limited, varying in price from US$895 to US$2465. Pictured left is the Series 40 Special Convertible Phaeton Model 41-C. |
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Cadillac |
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Also see: Cadillac Road Tests and Reviews | Cadillac Brochures |
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The Cadillac 1940 line consisted of two LaSalles and five Cadillacs. Included was the Sixty Special which had first been introduced for the 1939 model year. Only the most expensive (US$5140) Cadillac had a V16 engine: all the others had V8s. Pictured left is the Imperial Sedan. |
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Checker |
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Also see: Checker Road Tests and Reviews |
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This stylish taxicab was a product of the Checker Cab Co., a specialist taxicab builder since the early 1920s. Maybe its just us, but we reckon the Checker Cabs got a whole lot uglier as the years went on. |
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Chevrolet |
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Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures |
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General Motors' 25-millionth car, a Chevrolet sedan, came off the line in 1940. Shown at the ceremony are, from left to right: M. E. Coyle, General Manager of Chevrolet, William S. Knudsen, GM President, Alfred P. Sloan Jr, Chairman of the Board of GM, and Charles E. Wilson, Executive Vice-President of GM. Chevrolet as a Division produced its 16-millionth car in 1940, only ten months after No. 15,000,000. Chevrolet was the world's largest producer of cars and trucks. |
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Chevrolet Special DeLuxe Convertible Series KA |
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Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures |
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Chevrolet Special DeLuxe Convertible, Series KA. Engine was a 216 CID 'Stove Bolt Six', wheelbase 113 in. Convertible top was power-operated and actuated by a control on the dashboard. |
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Chevrolet Special DeLuxe Convertible Series KA |
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Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures |
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Chevrolet Special DeLuxe Convertible, Series KA. Engine was a 216 CID 'Stove Bolt Six', wheelbase 113 in. Convertible top was power-operated and actuated by a control on the dashboard. |
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Chevrolet Australia Wagon |
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Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures |
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Australian-built Chevrolet Station Wagon used by Australian Army in Egypt. Official nomenclature: 'Car, 6- Passenger, Utility (Aus)'. Note military features: opening windshield and oversize tyres. |
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Chrysler Saratoga |
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Also see: Chrysler Road Tests and Reviews | Chrysler Brochures |
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Chrysler Saratoga Model C-265 was the performance version of New Yorker (C-26N). It had a 323·5 CID 8-in-line engine. Wheelbase 128½ inches. Along with other Corporation cars, Chrysler adopted the new sealed beam headlights which gave over 50% more light in high beam. At midyear production, a special model called the Highlander was introduced as a closed coupe and convertible. It had authentic Scotch plaid and moleskin leather upholstery. The Saratoga was introduced as a performance version of the New Yorker. Two tone paint combinations became available. |
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Chrysler Crown Imperial |
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Also see: Chrysler Road Tests and Reviews | Chrysler Brochures |
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Chrysler Crown Imperial Model C-27 was the top-line model on a 145½-in wheelbase. The Crown Imperial had Fluid Drive, overdrive, and Power Brakes as standard equipment. |
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Chrysler Fluid Drive Clutch |
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Also see: Chrysler Road Tests and Reviews | Chrysler Brochures |
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Fluid Drive hydraulic clutch was available on all Chrysler Corp. cars except Plymouth and Plymouth-based DeSotos and Dodges. Chrysler also introduced safety-rim wheels and two-leading-shoe front brakes. |
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DeSoto |
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Also see: DeSoto Brochures |
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DeSoto came in two series: the S-7 DeLuxe (pictured left) and Custom with 122½-in wheelbase, and a special export version SP-9 with 117½-inch wheelbase. The latter was mechanically similar to the Plymouth. Engines were CID 201·3 and 217·8 respectively. |
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Dodge |
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Also see: Dodge Road Tests and Reviews | Dodge Brochures |
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Dodge had three model ranges: D-14 Luxury Liner DeLuxe (119½- and 139-inch wheelbase), 0-1 5 (117½-inch wheelbase export model, based on Plymouth) and 0-17 Luxury Liner Special (119½-inch wheelbase). |
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Ford |
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Also see: Ford Road Tests and Reviews | Ford Brochures |
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Ford produced its 28-millionth vehicle on the 8th April 1940. There were three car chassis: the basic 022A 60 HP, the 01 A Standard 85 HP and the 01A DeLuxe 85 HP (all V8s), and 12 body styles. |
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Ford DeLuxe Fordor / Marmon Herrington All Wheel Drive |
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Also see: Ford Road Tests and Reviews | Ford Brochures |
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Ford Model 01A-738 DeLuxe Fordor with Marmon-Herrington all-wheel drive conversion serving as military staff car in South America. |
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Ford British Army Version |
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Ford 01 A-73B with oversize (9'00-13) tyres in British Army Service. |
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Ford Australian Army Version |
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Ford Model 01 A-73A Standard Fordor Sedan and 01-C Commercial (both 112-inch wheelbase, 85 HP) of Australian Army. |
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Hudson Super Six |
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Hudson Six Coupe had 92-bhp engine. 113-in wb. A sedan set new AAA records for endurance by travelling 20,327 miles at an average of 70·5 mph at Bonneville, Utah. |
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Hudson Eight Convertible Coupe |
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Hudson Eight Convertible Coupe. In 1940 Hudson introduced coil-spring IFS and Weathermaster fresh air and heat control. |
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Hudson Eight Australian Ambulance |
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Australian Army Hudson Eight with ambulance bodywork. |
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Hupmobile |
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Hupmobile Skylark sedan shared bodywork with Graham's Hollywood. The body dies were acquired from Cord after that company ceased operating, but unlike the Cord these cars had conventional rear wheel drive. |
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LaSalle |
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LaSalle, Cadillac's lower-price line, was discontinued in 1940. In its last year there were two series: the 40-50 and 40-60, the four-passenger coupes of which sold at US$1240 and US$1380 respectively. Both had V8 engines. |
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Lincoln |
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Also see: Lincoln Road Tests and Reviews | Lincoln Brochures |
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Lincoln, Ford's luxury marque, came in two basic models, the 06H Zephyr and the top-line Continental. The Continental Cabriolet cost US$2840. Engines were V12. Pictured left is the Lincoln-Zephyr Coupe. |
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Mercury |
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Also see: Mercury Road Tests and Reviews | Mercury Brochures |
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Mercury, Ford's medium price range, was in its second model year. The 100,000th Mercury was produced on 18 January Designated 09A. All 1940 models had a 116-inch wheelbase and there were five body styles. Pictured left is the 09A-74 Convertible Sedan. |
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Nash Ambassador |
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Also see: Nash Road Tests and Reviews |
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The Nash Ambassador Eight Model 4081 Convertible had 125-in wb Cheapest Nash products were LaFayettes (from $795). with 117-inch wheelbase. After 1940 these were replaced by the '600' line. |
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Packard |
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Also see: Packard Road Tests and Reviews |
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The Packard 110 was lowest-price Packard. A DeLuxe version was added for 1940. It sold for US$1116 as compared with US$1056 for the 110 Special (both 100-bhp 6-cyl. four-door sedans). Packard also introduced an Electromatic Clutch 120 Packard, which differed from 110 mainly in having an 8-cylinder engine (4·62-litre, 120 bhp). The wheelbase was 127inches (122 inches for the 110). The Touring sedan pictured left cost $1261. Packard also offered the 160 and 180 Super Eight models. |
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Plymouth |
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Also see: Plymouth Road Tests and Reviews | Plymouth Brochures |
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Plymouth offered two basic ranges: P-9 Road King and P-10 DeLuxe. Both had 117½ inch wheelbase and 201·3 CID 84-bhp six-cylinder engine. An 87-bhp engine was optional, as was an economy power unit with low 5.2:1 compression ratio, developing 65 bhp. The P-9 was also available as DeSoto and Dodge, with different front end styling. |
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Pontiac |
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Also see: Pontiac Road Tests and Reviews | Pontiac Brochures |
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Pontiac DeLuxe Two-Door Touring Sedan, Series 26 (6-cyl.) and 28 (8-cyl). Like Oldsmobile, Pontiac used the same basic frame for both the 6 or 8-cylinder engines. Supporting the radiator frame or using a longer fan shroud made up the difference in shorter engine. In addition to the 120-inch wheelbase 26 and 28, there were 117-inch wheelbase Special Six, Series 25, and 122-inch wheelbase Torpedo Eight Series 29, models. |
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Also see: Studebaker Road Tests and Reviews |
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The Studebaker Champion had 110-inch wheelbase and differed from 1939 models in minor details (restyled grille and trim features). RHD Coupe shown. |
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Studebaker Commander |
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Also see: Studebaker Road Tests and Reviews |
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Studebaker Commander and President were similar in appearance except for nameplates and wheel hub covers. The Commander had a 6-cylinder 226 CID engine and 116½-inch wheelbase, while the President had a 8-in-line 250 CID engine, 122-inch wheelbase. Front suspension was independent with transversal leaf spring. |
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Willys |
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Also see: Willys Road Tests and Reviews |
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Willys offered this compact 102-in wb Model 440 sedan with alligator-type hood (bonnet) and front-hinged doors. Several other body styles were available. |
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1940 Ford Continental Cabriolet. |
1940 LaSalle Woodie Station Wagon. |
1940 Packard 120 Interior. |
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