By 1951 the Australian buying public had not noticed the new Holden lacked much of the refinement of contemporary American and British rivals. In fact, the original 48/215
carried over much of the wartime austerity associated with cars manufactured during the 1940's, and not many Australian's cared that the All-Australian was in reality based on a pre-war Chevrolet design concept!
Sales of the 48/215 far outstripped supply, and Holden were forced to publish a booklet of testimonials entitled "Holden Owners Give Reasons Why Holden is Worth Waiting For". They knew this strategy would only buy them so much time, so much effort was put into lifting production rates from (the 1948 initial) 10 units per day to 100 per day.
Expansion was inevitable, and so the company purchased 60 hectares of land in Dandenong, Victoria for future development. As total production of the 48/215 passed the 50,000 mark, Holden were to release their very first Ute, officially named the 50-2106.
Interestingly, the use of the acronym "48/215" was understandably not particularly popular with the public, who choose to simply call the car a "Holden".
Later cars would be dubbed the FJ
and so on, and so many simply assumed that the first Holden must have been an "F" something. The title "FX" is widely attributed to used-car dealers, needing to identify this model from the later models, the "X" simply stood for "Unknown".
Formula One Championship:
Juan Manuel Fangio
(Argentina) / Alfa
NRL Grand Final:
VFL/AFL Grand Final:
Delta (N. Sellwood)
Doris Hart d. S. Fry (6-1 6-0)
Dick Savitt d. K. McGregor (6-4 6-4 6-4)
- The African Queen
- A Streetcar Named Desire
- An American in Paris
- A Place in the Sun
- Best Picture - An American in Paris
- Best Actor - Humphrey Bogart (The African Queen)
- Best Actress - Vivien Leigh (A Streetcar Named
- John Alden Carpenter (American Composer)
- Dorothy Dix (popular "advice" columnist, whose real name was Elizabeth Meriwether Gilmer)
- André Gide (French writer, humanist and moralist)