Chevrolet Presents: The Trip

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Chevrolet Presents: The Trip

Chevrolet Presents
"The Trip"
USA (circa 1939)

By 1939 people were tired of the hardships of the Great Depression and ready to embrace creature comforts again.

That is the point of this clip. In this 1939 short, a suburban Californian family gets all dressed up to drive their new Chevrolet to see grandma and grandpa, who still live on the family farm.

Dad’s in a suit and tie, and Mom has on her Sunday best and chic hat. Are they dressed up to go see the grandparents or are they dressed up to ride in their new Chevrolet?

The car is used to symbolize comfort, glamour, conspicuous consumption and personal mobility.

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