| Ford
Essex Terraplane Giveaway |
| Lets go Terraplaning with "Boots" La
Boutillier |
 |
(circa 1932) |
In 1932, Dish Night was a popular movie gimmick. But
only in California would they give away a car at the
movies...and make a film about it.
The "Little
Deuce Coupe" greets the world as Les Firestine's
agency delivers smart new 1932 Fords at Fox theaters.
Firestine had some back inventory to clear, as several
of the "new" cars on his floor were obviously
the previous year's Model A's.
But the real beauty
of this film is the stunt sequence a little over half
way through the film, when a biplane drops off a rather
foolhardy passenger atop a moving Terraplane.
And to
think it took until 2005 for our politicians to legislate
to prevent car manufacturers from showing such dangerous
behaviour.
If only we could ask the politicians how
many attempted this stunt after watching this film
in 1932, the answer is probably none... |
