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Holden Body Builders

Holden Body Builders Production 1931 - 1935

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Holden Production

excerpt from the Unique Cars and Parts Holden Heritage feature...

They Just Won't Do As They're Told



In addition there was tension between the Australian operation and the United States with management in the United States complaining "Amazing people these Australians; they just won't do as they're told" (Inness Randolph head of General Motors Australia to Larry Hartnett in 1929) and a merger/takeover was also a way to solve this little problem.

In 1934 Larry Hartnett (later Sir Laurence Hartnett) was sent to Australia by GM as Managing Director of the Australian company with a directive to either make it profitable or close it down. Fortunately Hartnett respected the resourceful nature of the Australian operation and stated "The economies achieved by Holden's at Woodville put them, in many ways, years ahead of the rest of the world in manufacturing techniques. The resourcefulness and initiative of the Australians in this industry is beyond praise."

By 1935 the world economy had strengthened and under the leadership of Larry Hartnett GM-H lifted production to 23,129 bodies and a profit of 650,000 pounds. The company also introduced the "Sloper" to the world which was the fore runner of the hatchback and led the rest of the world in producing the first all steel bodies.
 
Holdens and G.M. Holdens Ltd.
Summary covering bodies delivered from Woodville, South Australia 1931 - 1935

Details from documentation dated 10th May, 1944
Depression years 1931 to 1933 combined.

Please Note: You can sort this listing by simply clicking on the column heading
Chevrolet Standard
Sedan
3868
241
-
Chevrolet Standard
Coupe (Sports)
-
55
-
Chevrolet Standard
Tourer
4479
89
-
Chevrolet Standard
Roadster (Sports)
1323
31
-
Chevrolet Standard
Com. Roadster
-
45
-
Chevrolet Master
Tourer
-
461
213
Chevrolet Master
Roadster
-
390
161
Chevrolet Master
Sedan
-
2165
2159
Chevrolet Master
Coupe
-
192
538
Chevrolet Master 306C
Utility
-
32
120
Chevrolet Master 307C
Utility
-
14
36
Chevrolet Master 308C
Utility
-
15
42
Chevrolet Master 308C
Utility
-
-
5
Chevrolet Mercury
Sedan
-
943
2804
Chevrolet Mercury
Coupe (Sports)
-
156
440
Chevrolet Mercury
Coupe (Bus)
-
-
420
Chevrolet Mercury
Tourer
-
460
647
Chevrolet Mercury
Com. Roadster
-
214
375
Chevrolet Mercury
Sports Roadster
-
191
294
Chevrolet Mercury 3205C
Utility
-
-
12
Chevrolet Mercury 3206C
Utility
-
8
360
Chevrolet Mercury 3207C
Utility
-
2
124
Chevrolet Mercury 3208C
Utility
-
-
94
Pontiac 6
Sedan
526
395
1205
Pontiac 6
Coupe
-
30
208
Pontiac 6
Tourer
284
-
83
Pontiac 6
Roadster
-
19
38
Pontiac 6
Sedan
-
-
261
Pontiac 6
Coupe
-
-
46
Pontiac 6
Roadster
-
-
7
Oldsmobile 6
Sedan
296
807
1881
Oldsmobile 6
Coupe
-
82
373
Oldsmobile 6
Tourer
127
85
58
Oldsmobile 6
Roadster
-
78
29
Oldsmobile 8
Roadster
-
-
336
Oldsmobile 8
Coupe
-
-
81
Oldsmobile 8
Roadster
-
-
6
Buick 45
Tourer
238
-
-
Buick 47
Sedan
1347
-
-
Buick 8/40
Sedan
-
618
1030
Buick 8/40
Coupe
-
65
18
Buick 8/40
Roadster
-
45
5
Buick 8/40
Tourer
-
-
24
Buick 8/50
Sedan
-
204
78
Buick 8/50
Coupe
-
19
1
Vauxhall VX
Sedan
458
2
-
Vauxhall VX
Tourer
246
-
-
Vauxhall ASX
Sedan
-
1371
75
Vauxhall ASX
Coupe
-
161
15
Vauxhall ASX
Tourer
-
230
14
Vauxhall ASX
Roadster
-
391
64
Vauxhall ASX 606C
Utility
-
19
8
Vauxhall ASX 607C
Utility
-
9
3
Vauxhall ASX 608C
Utility
-
14
6
Vauxhall BX
Sedan
-
322
392
Vauxhall BX
Coupe
-
35
19
Vauxhall BX
Tourer
-
69
5
Vauxhall BX
Roadster
-
54
3
Vauxhall BXL
Saloon
-
51
44
Vauxhall BXC 2906C
Coupe Uty.
-
-
32
Vauxhall BXC 2907C
Coupe Uty.
-
-
11
Vauxhall BXC 2908C
Coupe Uty.
-
-
15
Vauxhall DX
Tourer
-
-
92
Vauxhall DX
Roadster
-
-
199
Vauxhall DX
Sedan
-
-
1730
Vauxhall DX
Coupe
-
-
135
Vauxhall DASX
Coupe
-
-
71
Vauxhall DASX
Roadster
-
-
119
Austin 7 h.p.
Saloon
1203
-
-
Austin 10 h.p.
Sedan
-
255
504
Austin 10 h.p.
Tourer
-
21
-
Austin 10 h.p.
Roadster
-
37
-
Austin 15/9
Sedan
-
-
87
Plymouth
Sedan
212
-
-
Plymouth
Tourer
215
-
-
Plymouth P/E
Sedan
-
1573
114
Plymouth P/E
Coupe
-
98
5
Plymouth P/E
Tourer
-
47
7
Plymouth P/E
Roadster
-
151
13
Plymouth P/F
Sedan
-
615
10
Plymouth P/F
Coupe
-
34
-
Plymouth P/F
Tourer
-
109
3
Plymouth P/F
Roadster
-
114
10
Plymouth P/D
Sedan
-
3
-
Plymouth PCXX
Sedan
-
3
-
Plymouth PCXX
Tourer
-
2
-
Plymouth PCXX
Roadster
-
3
-
Plymouth PJS
Sedan
-
-
482
Plymouth PJST
Sedan
-
-
58
Plymouth PJD
Sedan
-
-
704
Plymouth PJD?
Sedan
-
-
647
Plymouth PJD?
Sedan
-
23
1
Plymouth ?
Sedan
-
-
-
Chrysler 50CC
Sedan
481
-
-
Chrysler ?
Tourer
159
-
-
Chrysler ?
Sedan
-
10
-
Chrysler ?
Sedan
-
3
-
Chrysler 30?
Sedan
-
5
-
Chrysler 56
Tourer
-
2
-
Chrysler 66
Tourer
-
1
-
Chrysler C6
Sedan
-
-
103
Chrysler C6T
Sedan
-
-
281
Chrysler CZT
Sedan
-
-
96
Hillman
Saloon
106
-
-
Hillman Minx
Sedan
-
6
-
Humber
Saloon
14
-
-
Humber
Sedan
127
-
-
Morris Cowley
Sedan
156
-
-
Morris Cowley
Tourer
230
-
-
Morris Oxford
Sedan
64
-
-
Morris Isis
Sedan
42
-
-
Morris Minor
Sedan
513
-
-
Morris Minor
Tourer
-
2
-
Morris Minor
Roadster
-
1
-
Morris 10 h.p.
Sedan
-
8
-
Morris 10 h.p.
Coupe
-
1
-
Willys Light 6
Sedan
343
-
-
Willys Light 6
Tourer
513
-
-
Willys Medium
Sedan
106
-
-
Willys 77
Sedan
-
354
801
Willys 77
Coupe
-
31
49
Willys 77
Tourer
-
155
198
Willys 77
Roadster
-
74
98
De Soto
Sedan
329
23
-
De Soto
Tourer
219
-
-
Essex
Sedan
555
-
-
Essex
Tourer
301
-
-
Bedford BXC 2906C
Uty.
-
11
-
Bedford BXC 2907C
Uty.
-
7
-
Bedford BXC 2908C
Uty.
-
11
-
Bedford W.T
Cabriolet
-
6
-
Bedford Full Door
Cabriolet
-
-
740
Bedford Half Door
Cabriolet
-
-
288
Chevrolet Full Door
Cabriolet
-
-
1159
Chevrolet Half Door
Cabriolet
-
-
456
G.M.C T.16 Full Door
Cabriolet
-
-
43
G.M.C T.16 Half Door
Cabriolet
-
-
17
Singer
Coupe
-
1
-
Standard 9 h.p.
Sedan
-
229
-
Standard 9 h.p.
Bus Coupe
-
3
-
Standard 9 h.p.
D.L Coupe
-
4
-
Standard 9 h.p.
Tourer
-
22
-
Standard 9 h.p.
Roadster
-
38
2
Standard 10 h.p.
Sedan
-
226
127
Standard 10 h.p.
Bus Coupe
-
3
-
Standard 10 h.p.
D.L Coupe
-
2
-
Standard 10 h.p.
Tourer
-
11
-
Standard 10 h.p.
Roadster
-
25
1
Standard 12 h.p.
Sedan
-
96
10
Standard 12 h.p.
Bus Coupe
-
-
-
Standard 12 h.p.
D.L Coupe
-
1
-
Standard 12 h.p.
Tourer
-
4
-
Standard 12 h.p.
Roadster
-
13
-
Standard 20 h.p.
Sedan
-
97
1
Standard 20 h.p.
Bus Coupe
-
-
-
Standard 20 h.p.
D.L Coupe
-
6
-
Standard 20 h.p.
Tourer
-
-
-
Standard 20 h.p.
Roadster
-
2
-
Reo
Sedan
-
2
-
Graham Paige
Sedan
-
-
356
Graham Paige
Coupe
-
-
20
Total
-
19160
15462
25133
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