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Lost Marques - Lagonda to Triumph

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What a shame that so many fine automobile manufacturers have closed their doors - fortunately there are many museums and private collectors dedicated to the preservation of such important automotive history.

In tribute to those people, we are writing a series of articles on the lost marques of last century - and there a quite a few!

It seems paradoxical today that the owners of such legendary marques as Stutz and Mercer would compose such impolite slogans about each other, one wonders if they would still recite “There’s nothing worser than a Mercer” and “You’d have to be nuts to drive a Stutz” had they foreseen global events such as war and the depression wiping out the manufacturer of their cherished automobile.

And remember to check back regularly as we expand our collection of “Lost Marques”…

Lagonda Rapide

Lagonda
While most classic car enthusiasts associate, quite rightly, the name “Lagonda” with the legendary car marque, not many would know that the name originates from the US and not the UK! The company’s founder was one Wilbur Gunn, who first lived in a small town named Lagonda, in the state of Ohio. More>>

Mercer Raceabout
Mercer
Mercer County, New Jersey, USA. Home of the now largely forgotten Mercer Automobile Company and their wonderful Type 35 "Raceabout". Introduced in 1911 the car was designed by Finley Robert Porter and made possible by the financial backing of Washington A Roebling. More>>
Riley Sandracer
Riley
It should come as no surprise, particularly if you have read other articles in the “Lost Marques” feature of this site that Riley did not start out manufacturing cars. In fact the automobile was simply a progression, the company at first being involved in the weaving trade and later manufacturing bicycles. More>>
Stutz Bearcat
Stutz
The progress from component manufacturer to automobile manufacturer was set in motion in 1911 when Harry C Stutz's company built a successful Indianapolis race car as a publicity exercise. The success would gain investors, and so Harry set about the manufacture of his own “complete” passenger car. More>>
Sunbeam Alpine
Sunbeam
“Fill up the Sunbeam”, mention this in an Australian home today and most would assume you are talking of the kettle. But there was a time when the word Sunbeam would evoke the very essence of automotive fervor. Until the mid 1920s Sunbeam were one of the very few British companies to seriously build, develop and race a team of Grand Prix cars. And in 1923 Sunbeam would taste success with Sir Henry Segrave taking out the French Grand Prix, making for a British Driver/Manufacturer combination that would not be repeated until the 1950’s. More>>
Talbot
Talbot
Talbot was originally founded by the Earl of Shrewsbury & Talbot (hence the name), to assemble cars in London from French components. Keen to become an entirely British concern, in 1905 they replaced the original Clement-Bayard models with home grown versions – cars that helped Talbot gain a reputation for building durable, if somewhat austere cars. More>>
Talbot Lago America
Talbot Lago
Major Tony Lago created the Talbot-Lago marque in 1935 when he purchased the French branch of the bankrupted Sunbeam-Talbot-Darracq combine. However many contest that the story really began at the end of the 19th century when Adolphe Clement, a French industrialist, began to manufacture cars. More>>
Triumph TR7
Triumph
You don’t have to look far to find numerous car companies that have made the successful transition from motorcycle to car manufacturer. Japanese companies such as Honda and Suzuki immediately spring to mind, but the undisputed pioneer in making such a transition is Triumph. More>>
A Brief History of the Automobile:
If you enjoyed the features listed on these pages, we hope you will also enjoy our "Brief History of the Automobile". From Cugnot's 1770 “Fardier” to the 1950's, by which time many manufacturers had succumb to financial difficulty, we have tried to capture all the important events and milestones of our favourite invention. In many ways the 1930s were a watershed - they saw the last of the big luxury cars from makers such as Hispano-Suiza, Duesenberg and Minerva, as well as the end of many small, independent manufacturers and coachbuilders (victims of the swing to mass-produced cars with pressed-steel bodies). The motor industry had reached the point where it had become vital to the economic well-being of the major industrialized countries. Now it was to prove just as vital in providing weapons of war. Click here to go to our latest feature, A Brief History of the Automobile...
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