H.C.Sleigh marketed motor spirit
under the Golden Fleece name from 1913, when
he took possesion of the first consignment of
Californian motor spirit imported into Australia.
Initially sold in 4 gallon drums, the very
first Golden Fleece pump was installed in 1920. Sleigh pioneered the concept of single brand
outlets in times when the norm saw multi-brand
service stations throughout Australia. In 1947
H.C.Sleigh Ltd became a public company - then
in 1981 Caltex aquired ownership. |
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Three wonderful radio ads from the 1960's,
starting with "Golden Service from Golden Fleece",
then
"Fill Her Up with Golden", and finally the "Golden
Fleece Golden Song Awards".
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With Shell marketing their new "Platformate" petrol,
Golden Fleece decided to promote their own version, "Activate".
Just exactly what makes up the Activate ingredient remains
to us a mystery, but the radio commercials make for good
listening - all 8 different versions!
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We Love Stanley! Here are 11 versions of the Stop
for a Stanley and We Love Stanley commercials from the
late 1960's we are sure will bring back memories.
For those that need a memory jog, Stanley was the retiring
Golden Fleece driveway attendant that seemed to keep
finding himself surrounded by young ladies in mini skirts,
carrying placards claiming "We Love Stanley" - Stanley
was one lucky guy.
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