H.C.Sleigh marketed motor spirit
under the Golden Fleece name from 1913, when
he took possesion of the first consignment of
Californian motor spirit imported into Australia.
Initially sold in 4 gallon drums, the very
first Golden Fleece pump was installed in 1920.
Sleigh pioneered the concept of single brand
outlets in times when the norm saw multi-brand
service stations throughout Australia. In 1947
H.C.Sleigh Ltd became a public company - then
in 1981 Caltex aquired ownership.
Three wonderful radio ads from the 1960's,
starting with "Golden Service from Golden Fleece",
then
"Fill Her Up with Golden", and finally the "Golden
Fleece Golden Song Awards".
With Shell marketing their new "Platformate" petrol,
Golden Fleece decided to promote their own version, "Activate".
Just exactly what makes up the Activate ingredient remains
to us a mystery, but the radio commercials make for good
listening - all 8 different versions!
We Love Stanley! Here are 11 versions of the Stop
for a Stanley and We Love Stanley commercials from the
late 1960's we are sure will bring back memories.
For
those that need a memory jog, Stanley was the retiring
Golden Fleece driveway attendant that seemed to keep
finding himself surrounded by young ladies in mini skirts,
carrying placards claiming "We Love Stanley" - Stanley
was one lucky guy.
