Buick Riviera

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Buick Riviera

1963 - 1965
6572 cc
325 bhp
2 spd. auto
Top Speed:
209 km/h
Number Built:
3 star
Buick Riviera
Buick Riviera
Reviewed by Unique Cars and Parts
Our Rating: 3


Perceived as a type of American Bentley Continental, the Riviera was Buick's answer to the top-selling Ford Thunderbird.

Blessed with some of the finest styling to come out of Detroit it was restrained yet swoopy and exuded presence where cars like the Cadillac and Imperial were seen as merely big. Inevitably it housed a V8 motor (initially a 6.5 litre, and later 7.0 litre) with anything up to 365 bhp.

And despite its two-speed automatic gearbox, this large five-seater could still manage 209 km/h although the brakes did not seem to cope that well. The interior contained such accessories as power windows, power steering and a very tasteful dashboard.

But ironically, Buick altered the classic styling of the Riviera with the most memorable change being the clamshell covered lights. This resulted in the car losing some of its personality as it also shared underpinnings and structure with the Cadillac Eldorado.

It redeemed itself in the early 1970's with its "boat tail" version but lost a lot of credibility from 1973 onwards as Detroit's big cars, at that time, seemed to lose their way.
1963 Buick Riviera

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Also see:

Buick Car Commercials
Buick Car Brochures
Buick Paint Charts
The History of Buick (USA Edition)
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