Set up during World War 2 to manufacture motor vehicles for the burgeoning Indian middle-classes. As part of the British Empire, it was inevitable that ambitious industrialists based in India would look back to the homeland to provide the manufacturing technology and facilities. Successfully established, the company's first product was the Landmaster, which entered production in 1942. Essentially an Indian-built version of the original Morris Oxford
, it marked the beginning of a long-lasting and fruitful relationship between Morris Motors and Hindustan.