Holden Special Vehicles is a joint operation between the Tom Walkinshaw Racing Group (TWR), who own 75%, and GMH
. Following the formula established by HDT under the leadership of Peter Brock, HSV use models from the Commodore and Statesman range to produce high performance, and highly desirable versions. The emphasis has always been on performance modifications, but with each new model Commodore HSV has included greater body kit and interior change to uniquely identify them from the more run-of-the-mill iterations.
Through clever marketing, HSV enjoys an image that evokes excitement, and has continued to push the boundaries with concept and one off vehicles. Customer loyalty to the brand is unsurpassed, with turnover of vehicles low and resale prices high. The logo is an amalgamation of the Holden logo (the lion) and a Racing Driver, which highlights the profile HSV has with the Australian Touring Car Championship through the Holden Racing Team (HRT).