Holden Body Builders Production 1927 - 1930

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Holden Body Builders Production 1927 - 1930


excerpt from the Unique Cars and Parts Holden Heritage feature...

George Rayner Hoff Designs The Famous Lion And Stone



The famous "Lion and Stone" symbol was designed in 1928 by George Rayner Hoff, and represented the legend of man's invention of the wheel. It was subsequently fitted to all Holden bodies and, although undergoing minor changes over the years, remains to this day. During the 'Great Depression' in 1930, production fell from 34,000 units per year to a mere 1651 and, in 1931, General Motors were able to buy the entire Holden's Motor Body Builders and merge it with their North American operation to form General Motors - Holdens.

This move was not entirely motivated by taking advantage of the company when it was at an all time low but was mainly occasioned by the Australian government freezing the currency so that money couldn't leave the country during the depression. The money to pay GM in the United States for the previously imported chassis was trapped in Australia and so was used to finance the buy out which in part took the form of swapping the ordinary shares held by 1550 Australian shareholders in Holdens Motor Body Builders for 561,000 6% 1 pound preference shares (ie 6% of the value of their shares each year) in the new company.

This made the paid up capital of the new company 561,000 pounds Australian capital (37% of the total) and 965,800 pound U.S. capital (63% of the total).
 
Holdens and G.M. Holdens Ltd.
Summary covering bodies delivered from Woodville, South Australia 1927 - 1930 (first year of depression)

Details from documentation dated 10th May, 1944

Please Note: You can sort this listing by simply clicking on the column heading
Buick
Coach
236
-
-
-
Buick
Sedan
513
1121
572
408
Buick
Coupe
-
-
7
26
Buick 25
Tourer
1763
1313
281
97
Buick
Roadster Sports
201
-
-
-
Buick
Roadster
-
187
5
40
Buick 457
Tourer
       
De Luxe
Tourer
       
Master 6
Tourer
144
-
-
-
Chevrolet
Coach
365
169
-
-
Chevrolet
Sedan
346
675
2404
256
Chevrolet
Coupe
-
14
158
38
Chevrolet
Landau
-
-
50
-
Chevrolet
Tourer
11385
9552
3834
669
Chevrolet
S/S Roadster
780
920
513
367
Chevrolet
Roadster Sports
501
662
620
-
Oldsmobile
Coach
237
168
-
-
Oldsmobile
Sedan
-
137
239
88
Oldsmobile
Tourer
748
1117
237
34
Oldsmobile
S/S Sports
114
-
-
-
Oldsmobile
Roadster
-
-
-
4
Oakland
Coach
67
37
-
-
Oakland
Sedan
-
133
82
44
Oakland
Tourer
922
559
65
11
Oakland
Roadster
-
-
-
10
Pontiac
Coach
191
168
-
-
Pontiac
Sedan
-
247
549
126
Pontiac
Coupe
-
-
62
3
Pontiac
Tourer
1455
1709
513
44
Pontiac
Roadster Sports
47
-
65
4
Pontiac
Roadster Std.
42
-
-
-
Vauxhall
Sedan
104
126
23
47
Vauxhall
Coupe
-
-
-
6
Vauxhall
Tourer
214
92
1
31
Vauxhall
Roadster
32
28
2
15
Austin
Sedan
117
-
-
-
Austin 16 h.p. fabric
Saloon
-
12
171
6
Austin 7 h.p. fabric
Saloon
-
204
443
53
Austin 7 h.p.
Tourer
330
-
-
-
Austin 7 h.p.
S/S Roadster
123
-
-
-
Austin 12 h.p.
Tourer
185
4
-
-
Austin 12 h.p.
S/S Roadster
23
2
-
-
Austin 16 h.p. Light
Tourer
-
118
-
-
Austin 16 h.p. Heavy
Tourer
-
205
23
-
Chrysler 50
Sedan
14
-
-
-
Chrysler 60
Sedan
146
-
-
-
Chrysler 30 CC
Sedan
-
-
589
100
Chrysler 55
Sedan
-
-
19
13
Chrysler 30V
Sedan
-
-
234
-
Chrysler 30CK
Sedan
-
-
16
-
Chrysler 30CC
Coupe
-
-
3
3
Chrysler 30CK
Coupe
-
-
5
-
Chrysler DeSoto 30CK
Sedan
-
-
-
48
Chrysler DeSoto 30CK
Coupe
-
-
-
7
Chrysler DeSoto 30U
Sedan
-
-
-
6
Chrysler DeSoto 30U
Coupe
-
-
-
2
Chrysler DeSoto 301
Sedan
-
-
-
19
Chrysler Desoto 75
Sedan
-
-
-
9
Chrysler 50 Tourer
Tourer
1186
-
-
-
Chrysler 50
S/S Roadster
102
-
-
-
Chrysler 60
Tourer
243
-
-
-
Chrysler 60
S/S Roadster
25
-
-
-
Chrysler 55
Tourer
-
1900
193
13
Chrysler
Roadster
-
261
128
27
Chrysler 52
Tourer
-
138
-
-
Chrysler 62
Tourer
-
54
-
-
Chrysler 65
Tourer
-
873
21
-
Chrysler 62
Roadster
-
3
-
-
Chrysler 65
Roadster
-
129
14
-
Chrysler 29K
Tourer
-
599
-
-
Chrysler 29K
Roadster
-
86
-
-
Chrysler 52
Roadster
-
4
-
-
Chrysler 30CC
Tourer
-
-
191
5
Chrysler 30CC
Roadster
-
-
79
23
Chrysler 30CK
Tourer
-
-
-
13
Chrysler DeSoto 29K
Tourer
-
-
307
-
Chrysler DeSoto 29K
Roadster
-
-
223
-
Chrysler DeSoto
Roadster
-
-
-
19
Chrysler 30U
Tourer
-
-
-
46
Chrysler 30U
Roadster
-
-
-
15
Essex
Coach
171
100
-
-
Essex
Sedan
-
732
-
-
Essex Fabric
Sedan
-
4
-
-
Essex Standard
Tourer
1252
890
-
-
Essex
S/S Roadster
45
-
-
-
Essex Special
Tourer
173
-
-
-
Essex
Roadster
-
205
-
-
Fiat 503
Saloon
1
-
-
-
Fiat 503
Tourer
56
1
-
-
Fiat 503
S/S Roadster
27
-
-
-
Fiat 501
Tourer
4
-
-
-
Fiat 509
Tourer
75
19
-
-
Fiat 509
Roadster
-
7
-
-
Falcon Knight
Coach
23
-
-
-
Falcon Knight
Sedan
35
2
-
-
Falcon Knight
Tourer
378
203
-
-
Falcon Knight
Roadster
35
1
-
-
Morris Cowley W.T.
Coach
47
44
-
-
Morris Cowley N.T.
Coach
-
19
-
-
Morris Cowley Fabric W.T.
Sedan
-
83
146
8
Morris Oxford
Sedan
84
25
57
31
Morris Minor Fabric
Sedan
-
182
177
36
Morris Isis
Saloon
-
-
31
17
Morris Cowley W.T.
Tourer
1123
1231
345
38
Morris Cowley N.T.
Tourer
-
1
-
-
Morris Cowley W.T.
Roadster
368
332
204
15
Morris Oxford
Tourer
180
9
57
51
Morris Oxford
Roadster
13
48
18
26
Morris Isis
Tourer
-
-
19
4
Morris Isis
Roadster
-
-
5
3
Overland 93
Sedan
67
-
-
-
Overland 93A
Sedan
10
-
-
-
Overland 96
Coach
-
24
-
-
Overland 96
Sedan
-
57
-
-
Overland 96A
Sedan
-
183
209
-
Overland 98
Sedan
-
20
-
-
Overland 98A
Sedan
-
133
142
-
Overland 98B
Sedan
-
-
25
-
Overland 98B
Coupe
-
-
59
2
Overland 93
Tourer
162
-
-
-
Overland 93
Roadster
6
-
-
-
Overland 96
Tourer
2933
2063
-
-
Overland 96
Roadster
257
182
-
-
Overland 96A
Tourer
-
1716
1750
-
Overland 96A
Roadster
-
213
273
-
Overland 98
Tourer
-
319
-
-
Overland 98A
Tourer
-
304
318
-
Overland 98
Roadster
-
7
-
-
Overland 98 A
Roadster
-
30
50
-
Overland 98B
Tourer
-
-
83
240
Overland 98B
Roadster
-
-
18
86
Whippot 96
Sedan
8
-
-
-
Whippot 4
Coach
172
-
-
-
Rover
Coach
12
-
-
-
Rover Standard
Tourer
6
-
-
-
Rover Standard
Roadstar
7
-
-
-
Rover De Luxe
Tourer
32
-
-
-
Rover De Luxe
Roadstar
21
-
-
-
Studobaker
Sedan
56
-
-
-
Studebaker Std. D.T.
Tourer
113
1
-
-
StudebakerStd.F.T.
Tourer
7
1
-
-
Studebaker Std. D.T.
Roadstar
2
-
-
-
StudebakerStd.F.T.
Roadstar
8
-
-
-
Willys Knight 70A
Sedan
66
3
34
4
Willys Knight 56
Sedan
-
79
-
-
Willys Knight 70A
Tourer
338
63
74
4
Willys Knight 70A
Roadster
20
1
15
-
Willys Knight 56
Tourer
-
185
-
-
Wolseley
Sedan
27
-
-
-
Hudson
Sedan
-
5
-
-
Standard
Sedan
-
17
2
-
Hudson
Tourer
8
-
-
-
Hudson 5 pass.
Tourer
-
38
-
-
Hudson 7 pass.
Tourer
-
16
-
-
Standard
Tourer
-
46
-
-
Marquette
Sedan
-
-
465
-
Marquette
Tourer
-
-
303
-
Hillman 8 eyl.
Sedan
-
-
16
11
Hillman 14 eyl.
Sedan
-
-
11
-
Hillman
Tourer
13
-
-
-
Humbar
Sedan
-
-
2
19
Hupmobile
Sedan
-
-
41
35
Cadillac
Sedan
-
-
-
1
LaSalle
Sedan
-
-
-
1
Chandler
Tourer
8
-
-
-
Clyno
Tourer
51
-
-
-
Clyno
S/S Roadster
7
-
-
-
Crossley
Tourer
6
-
-
-
Dodge
Tourer
1281
-
-
-
Dodge
S/S Roadster
238
-
-
-
Dodge 7
Tourer
19
-
-
-
Dodge Light 6
Tourer
3
1053
-
-
Dodge Senior 6
Tourer
250
21
-
-
Dodge Light 6
Roadster
-
26
-
-
Dodge Commercial
S/S Roadster
8
-
-
-
Nesh Light 6 Folding
Tourer
131
-
-
-
Nesh Light 6 Fixed
Tourer
17
15
-
-
Nesh Light Special 6 Folding
Tourer
28
-
-
-
Reo
Tourer
3
-
-
-
Swift
Tourer
14
-
-
-
Swift
Roadster
3
-
-
-
Total :
-
34309
34696
17890
3479
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