Origins:
Internal combustion engine manufacturers (1907) motor tricycle production (1930), took name Daihatsu Kogyo (1951), produced Daihatsu 360, Diesel division became Daihatsu Diesel (1966), took name Daihatsu Motor (1974).
Milestones:
First mass-production model: Compagno saloon (1963).
First model exported to Europe: Daihatsu Charade (1977).
Model most sold abroad (as at 1979): Daihatsu Charade - 19,407 units exported in 1979.
Number of employees (as at 1979): 8,500.
Position among Japanese Manufacturers (as at 1979): 7th (2.2 per cent of home market).
Position among manufacturers/exporters (as at 1979): 8th (1 per cent).
Car assembly plants abroad (as at 1979): none.
Associates (as at 1979): Affiliated to Toyota (said to hold 12 per cent of capital).
Group products (as at 1979): Cars, vans, light four-wheel drive vehicles, trucks, electric vehicles, metals, diesel engines, transport, property.
Range (as at 1979): Daihatsu 550 Max Cuore, Daihatsu Charade (two models), Daihatsu Charmant
(two models).
Daihatsu Automobile Manufacture 1963 - 1979 |
Year |
Production |
Exportation |
|
516 |
1 |
|
5,548 |
337 |
|
11,333 |
862 |
|
21,750 |
1,098 |
|
60,473 |
1,880 |
|
89,296 |
3,305 |
|
104,840 |
3,489 |
|
141,636 |
1,926 |
|
157,751 |
2,483 |
|
110,430 |
1,645 |
|
113,764 |
1,751 |
|
77,749 |
2,282 |
|
92,123 |
2,133 |
|
70,964 |
5,809 |
|
82,601 |
9,239 |
|
123,233 |
19,871 |
|
133,556 |
30,931 |
