Founded by
Vincenzo Lancia who launched the
popular Lambda at the Paris and London car
shows of 1922. Lancia would pass in 1937,
but not before overseeing the continued improvement
of the Lambda, and leaving behind the wonderful
Aprilia saloon. After World War 2 the company
hired Vittoria Jano, an ex Alfa Romeo designer. Togther with Lancia's son Gianni, the two
would embark upon a program of innovation
and design which included the wonderful V6
powered Aurelia B10. The company reached a
high point in rally racing with the release
of the Stratos.
Also see: Lancia
Heritage