American Car Spotters Guide - 1952

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American Car Spotters Guide - 1952


In 1952 Studebaker celebrated their 100th anniversary, Cadillac and the AAA (American Automobile Association) their 50th, Willys produced their 1,100,000th utility-type vehicle, a civilian Universal Jeep, since they built their first military Jeep-just over 10 years earlier, Chevrolet produced their 1-millionth Powerglide automatic transmission, Charles E. Wilson, president of General Motors, was named Secretary of Defense in the Eisenhower Cabinet and Harlow H. Curtice succeeded him as GM president.

Many automotive firms were engaged in defence production, including aircraft engines (Buick, Kaiser-Frazer, Studebaker), tanks, guns and other munitions. In addition they sold 4,320,794 cars and almost 1 million trucks and buses. Powel Crosley retired as president-treasurer of Crosley Motors after General Tire and Rubber bought the company. Production of the little Crosley cars, first introduced in 1939, was discontinued in July. Henry Ford's Dearborn Motors Corp. settled suit with Henry Ferguson for 9½ million dollars, ending the Ford Dearborn-Ferguson tractor patents litigation. Many 1952 cars featured a one-piece windscreen.

Also see: 1952 Automobile Ads Published in the USA
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1952 Buick Special Series 40 Model 41
USA

Buick

  Also see: Buick Road Tests and Reviews | Buick Brochures
 
The 1952 Buick range did not differ much from the preceding model year. Again there were three series: 40 Special (6 models), 50 Super (5) and 70 Roadmaster (5). The latter had, as usual, four 'port-holes' as against three on the others. Pictured left is the Series 40 Special, Model 410, which had a 263 CID S-in-line engine and 121½ inch wheelbase.
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1952 Cadillac Series 60 Sedan
USA

Cadillac Series 60

  Also see: Cadillac Road Tests and Reviews | Cadillac Brochures
 
The 1952 Cadillac Series 60 Sedan is pictured left.
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1952 Cadillac Series 62 Sedan
USA

Cadillac Series 62

  Also see: Cadillac Road Tests and Reviews | Cadillac Brochures
 
The 1952 Cadillac Series 62 Sedan Model 6219 is pictured left. The Series 60 and 75 were also available as previously. The engine was an improved 190-bhp high-compression OHV V8 with four-barrel carburettor. The Hydra-Matic transmission (optional on Series 75, standard on others) now had three forward ranges viz: Drive. first position (01) for all four gear ratios, second (02) for up to third ratio. Low (L) for up to second ratio. A new power steering system was also introduced.
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1952 Chevrolet Series 2100KK Styleline DeLuxe Sedan
USA

Chevrolet

  Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures
 
1952 Chevrolet models were the last facelifted editions of the models which were introduced in 1949. Body style availability was much the same as in 1949 except that during 1950-51 the Bel Air Hardtop Coupe had been added and the fastback four-door Fleetline Sedans and the Station Wagon with wooden body had been dropped.
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1952 Chevrolet Styleline DeLuxe Convertible
USA

Chevrolet Convertible

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
 
Pictured left is a 1952 Chevrolet Series 2100KK Styleline DeLuxe Convertible model 2134. Convertibles with Powerglide transmission had 7·10-15 tyres, instead of 6·70-15 as on all other Chev models.
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1952 Chrysler Windsor
USA

Chrysler

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
 
Chrysler 1952 models were similar to 1951 except for revised tail lamps. Pictured left is the 125½-inch wheelbase Windsor C-51 four-door Sedan 17D.
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1952 Chrysler Imperial
USA

Chrysler

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
 
The Chrysler Imperial C-54 had the same wheelbase as the Chrysler New Yorker (131½-in). The C-53 Crown Imperial had the longer 145½-in wb chassis, as per previous Imperials, and was offered as 8-passenger Sedan and Limousine with PAS as standard equipment. Both series had the Chrysler 331·1 CID 180-bhp 'hemi-head' V8.
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1952 DeSoto Firedome Series S-17 Hardtop Coupe
USA

DeSoto

  Also see: DeSoto Brochures
 
DeSoto DeLuxe S-15-1 and Custom S-15-2 were much the same as before. New in 1952 was the Firedome, Series S-17, which featured a 276,1 CID 160-bhp version of Chrysler's new 'hemi-head' V8 engine. Shown is the Firedome Hardtop Coupe.
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1952 DeSoto Series SP-23 Diplomat
USA

DeSoto Diplomat

  Also see: DeSoto Brochures
 
The DeSoto Series SP-23 Diplomat was, in effect. 118½-in wheelbase Plymouth with distinguishing trimmings, providing DeSoto dealers in certain overseas territories including Europe and Australia with a lower-price car.
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1952 DeSoto Custom 6
USA

DeSoto Custom 6

  Also see: DeSoto Brochures
 
The Custom & De Luxe models were powered by the Powermaster 6-cylinder 250.6 cu.in. (4.1 litre) engine that delivered 116 hp at 3600 r.p.m. The Custom models were fitted with 'tip-toe transmission' (a 4-speed automatic) whereas the De Luxe models had a 3-speed manual gearbox.
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1952 DeSoto Series SP-23 Diplomat
USA

DeSoto DeLuxe Club Coupe

  Also see: DeSoto Brochures
 
DeSoto listed the following as standard equipment: High-Compression Engine, waterproof ignition, floating power engine mountings, featherlight steering, long cradle-ride wheelbase, chair-high seats, smooth Hotchkiss drive, safety rim wheels, super cushion tyres, hydraulic telescopic shock absorbers, big 12 inch hydraulic brakes, finger light parking brake and dual electric windshield wipers.
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1952 DeSoto Series SP-23 Diplomat
USA

DeSoto 4 Door Sedan and Convertible Coupe

  Also see: DeSoto Brochures
 
"Here is breathtaking proof that exciting modern design can be completely practical, for here is the most beautiful De Soto ever built ..."
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1952 DeSoto Series SP-23 Diplomat
USA

DeSoto Custom 8 Passenger Sedan

  Also see: DeSoto Brochures
 
The DeSoto's engine was the Powermaster 6-cylinder 250.6 cu.in. (4.1 litre) unit that developed 116 hp at 3600 r.p.m. Whitewall tyres were offered at extra cost.
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1952 DeSoto Custom Club Coupe and Sportsman
USA

DeSoto Custom Club Coupe and Sportsman

  Also see: DeSoto Brochures
   
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1952 DeSoto Series SP-23 Diplomat
USA

DeSoto Diplomat

  Also see: DeSoto Brochures
   
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1952 DeSoto Series SP-23 Diplomat
USA

DeSoto Diplomat

  Also see: DeSoto Brochures
   
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1952 DeSoto Firedome
USA

DeSoto Firedome

  Also see: DeSoto Brochures
   
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1952 Dodge Coronet
USA

Dodge

  Also see: Dodge Road Tests and Reviews | Dodge Brochures
 
The Dodge 1952 model range was the same as in 1951, with the exception of the Sportabout in the D-41 Wayfarer line which was discontinued (it had been introduced in 1949 as Dodge's post-war roadster). New on 1951/52 models were Oriflow shock absorbers and instrument panels with leather-grained finish to reduce glare.
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1952 Ford Customline Country Sedan Model 79B
USA

Ford

  Also see: Ford Road Tests and Reviews | Ford Brochures
 
Ford offered three lines: Mainline, Customline and Crestline. The bodywork was restyled and now featured a one-piece windscreen. The Courier Sedan Delivery and Ranch Wagon 2-door Station Wagon were similar to the Mainline, except for the rear body. The Country Squire 4-door Station Wagon, Victoria Hardtop and Sunliner Convertible were in the Crestline series. Six-cylinder engines now had overhead valves. Pictured left is the Customline Country Sedan, Model 79B.
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1952 Ford Crestline V8 Victoria 60B Sunliner
USA

Ford Crestline

  Also see: Ford Road Tests and Reviews | Ford Brochures
 
Ford Crestline V8 Victoria, Model 60B Sunliner was a convertible variant. These top-line models sold at US$2105 and US$2215 resp. Intermediate Customline models had the same body side mouldings.
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1952 Hudson Commodore Eight
USA

Hudson

   
 
The Hudson 1952 B Series consisted of five model ranges: Pacemaker 4B, Wasp 5B, Commodore Six 6B. Hornet 7B and Commodore Eight 8B. Pacemakers and Wasps had a 119 inch wheelbase, while the others had a 124 inch wheelbase. All had six-cylinder engines, except the Commodore Eight, the Convertible model shown left. The Wasp was a new low-priced line.
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1952 Kaiser Henry J Corsair
USA

Kaiser Henry J Corsair

  Also see: Kaiser Road Tests and Reviews
 
The Henry J Corsair was Kaiser-Frazer's small two-door Sedan with 100 inch wheelbase. The K523 standard model had a 4-cyl. 68-bhp 134·2 CID engine. The K524 DeLuxe had bumper overriders and a 6-cyl. 80-bhp 161 CID engine. Both power units were Willys-made L-heads. A special version, named Allstate, was launched by Sears, Roebuck & Co. It had a slightly different grille with two horizontal bars and separately mounted side lights.
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1952 Kaiser Manhattan
USA

Kaiser Manhattan

  Also see: Kaiser Road Tests and Reviews
 
The Kaiser Manhattan four-door Sedan was Kaiser-Frazer's top-line model. Except for a one-piece windscreen and some styling changes to the front end, the car was similar to the 1951 DeLuxe. The DeLuxe name was now employed for what used to be the Special. The higher-priced Frazer line was discontinued and the small Kaiser was sold under the Henry J marque name.
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1952 Lincoln Capri Special Custom Hard Top Coupe
USA

Lincoln

  Also see: Lincoln Road Tests and Reviews | Lincoln Brochures
 
Lincoln had entirely new bodywork and showed more family resemblance to the Ford and Mercury than before. Teamed up with the 160-bhp flat-head V8 was GM's successful Hydra-Matic (the fitting of which was by no means confined to General Motors products). Pictured left is the smartly styled Capri Special Custom Hard Top Coupe.
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1952 Mercury Sport Coupe
USA

Mercury

  Also see: Mercury Road Tests and Reviews | Mercury Brochures
 
For 1952 the Mercury MA Series had all new bodywork, and the V8 engine was uprated to 125 bhp and there were eight bodystyles: Monterey and Sport Coupes (608 and E), two-door Sedan (708), four-door Sedan and Monterey Sedan (738 and C), Monterey Convertible (768), eight- and six-passenger Station Wagons (798 and D) Conventional, overdrive and automatic transmissions were available.
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1952 Meteor Customline V8 Fordor
Canada

Meteor

   
 
Meteor Customline VS Fordor, produced by Ford of Canada.
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1952 Nash Rambler
USA

Nash Rambler

  Also see: Nash Road Tests and Reviews
 
The Nash Rambler Custom Greenbrier Station Wagon, Model 5224, was available with two-tone paint finish. The car featured a 100 inch wheelbase and L-head Six cylinder engine.
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1952 Nash Ambassador Country Club Hardtop
USA

Nash Statesman and Ambassador

  Also see: Nash Road Tests and Reviews
 
The Nash Statesman and Ambassador models featured entirely new styling with Airflyte unitary body-cum-chassis construction. The wheelbase was 114¼ and 121¼ inch respectively. Pictured left is the Ambassador Country Club Hardtop, Model 5277 .
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1952 Oldsmobile DeLuxe 88
USA

Oldsmobile DeLuxe 88

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
 
The Oldsmobile DeLuxe 88 was available as either two or four-door Sedan. This lowest-priced range now had the same larger Fisher body as the Super 88 and the same 120-inch wheelbase. The Rocket V8 had a two-barrel carby and was rated at 145 bhp.
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1952 Oldsmobile Super 88
USA

Oldsmobile Super 88

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
 
The Oldsmobile Super 88 was more luxurious version of DeLuxe 88 and had same engine as the top-line 98 (160-bhp with four-barrel Quadri-Jet carb).
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1952 Oldsmobile Ninety Eight
USA

Oldsmobile Ninety Eight

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
 
For 1952 all Oldsmobile 98s had new body styling. Olds introduced optional power steering, dual-range Hydra-Matic Super Drive and the "Autronic-Eye", an automatic headlight dimmer.
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1952 Packard Patrician 400
USA

Packard

  Also see: Packard Road Tests and Reviews
 
Packard's 25th Series Patrician 400 Sedan was the company's top-line model and featured a further refined UItramatic Drive auto transmission as standard. New Easamatic vacuum power brakes, reducing pedal pressure by 40 per cent, were an optional extra. Body styling was substantially the same as in 1951. During 1951-52 an Ambulance and a Hearse were made available in the 300 Series.
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1952 Plymouth Cranbrook Hardtop Coupe
USA

Plymouth

  Also see: Plymouth Road Tests and Reviews | Plymouth Brochures
 
Plymouth 1952 models were carry-overs from 1951 and continued until entirely new models were introduced in October. The Cranbrook Belvedere, shown left, heading a September 1952 Chrysler Corp advertisement as Plymouth's first Hardtop.
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1952 Pontiac Chieftain
USA

Pontiac

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
 
The 1952 Pontiac models looked identical to 1951 with the exception of the body side mouldings. The fastback Streamliner models were now discontinued altogether Technically, however, there were further-reaching changes, namely availability of new power trains consisting of high-compression engines and new dual-range Hydra-Matic Drive. This new transmission was an optional extra with the high-compression engines.
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1952 Studebaker Champion
USA

Studebaker

  Also see: Studebaker Road Tests and Reviews
 
Studebaker started their second century as vehicle manufacturers with the production of the Model 12G-W5 Champion Regal Sedan at South Bend, Indiana, on 18 Feb. 1952. It was 100 years and two days after the Studebaker brothers opened their wagon-building and blacksmith shop. In its first century Studebaker turned out over seven million horse-drawn and motor vehicles. Mechanically the 1952 cars were similar to 1951.
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1952 DeSoto Series SP-23 Diplomat
USA

Studebaker Commander

  Also see: Studebaker Road Tests and Reviews
   
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1952 Willys Aero-Ace
USA

Willys

  Also see: Willys Road Tests and Reviews
 
Willys offered their first post-war passenger cars, the Aero-Ace and the Aero-Wing. They were of compact unit-welded body/chassis construction with a new 90-bhp Hurricane F-head (inlet-over-exhaust) six-cylinder 161 CID engine. Pictured left is the Aero-Ace, which had a wider rear window and more luxurious trim than the Aero-Wing.
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1952 Buick Series 50 Super Convertible Model 56C
1952 Buick Series 50 Super Convertible Model 56C.
1952 Ford Customline Fordor
1952 Ford Customline Fordor.
1952 Hudson Pacemaker
1952 Hudson Pacemaker.
 
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