American Car Spotters Guide - 1984

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American Car Spotters Guide - 1984


Times changed quickly in the early 1980's, and 1980 to 1983 had been a black period for American constructors, with GM and Ford uncertain, AMC only escaping after the intervention of Renault, and Chrysler surviving thanks to new boss Lee Iacocca and what seemed like a miracle. In all, the American industry recorded losses of $42 billion during the period!

Yet 1984 showed an incredible turn-around; profits for the first quarter were $6.5 billion, GM and Ford saw their profits rise by 60-70%, 150,000 laid-off workers had been re-hired and Ford president Philip Caldwell's total of salary and benefits for 1983 was no less than $7.3 million, arguably at a time when executive renumeration really did have link to performance rather than out-and-out greed. The revival was general, covering both production levels and sales on the domestic market. Both rose by 25%, and the improved situation put the USA back on course towards the position of the world's number one car maker.

In a market that was moving back towards large cars, Renault's associate AMC met difficulties in maintaining the sales of its Renault II clone, the Alliance, but fortunately Jeep sales improved and maintained the company's profitability. Although inflation and unemployment were almost mastered in America, the country's budget deficit remained enormous, and the American constructors were worried about a rise in the quotas of imported Japanese cars. The result was an increase in the number of joint operations similar to GM's "Saturn" project, envisaging the production of small cars in co-operation with the Orient, just in case.

Nevertheless, the situation was well in hand by 1984, with a number of solid relationships between American and Japanese companies; Ford with Mazda, Chrysler with Mitsubishi, and GM with Isuzu and Suzuki as well as the "deal of the century" with Toyota, which sealed the association between the first and third largest car-makers in the world to set up an operation in California to produce 250,000 Corolla-type cars per year starting in 1986.

In addiition, Ford and GM also controlled a quarter of the sales in Europe through their wholly-owned subsidiaries, and in Stuttgart, Paris and Turin there were those who feared that the Americans' massive profits would mean that the world's automobile manufacturing capital would not be Tokyo but Detroit. And if a dismantling of America's tariff barriers lead to an invasion of the home market by the Japanese, the American manufacturers had already made their plans to start production in South-East Asia, where labour costs were roughly half what they were in America.
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1984 Avanti Coupe
USA

Avanti Coupe

 
   
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1984 Avanti Coupe
USA

Avanti Coupe

 
   
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1984 Buick Electra
USA

Buick Electra

  Also see: Buick Road Tests and Reviews | Buick Brochures
   
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1984 Buick LeSabre
USA

Buick LeSabre

  Also see: Buick Road Tests and Reviews | Buick Brochures
   
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1984 Buick Regal
USA

Buick Regal

  Also see: Buick Road Tests and Reviews | Buick Brochures
   
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1984 Buick Skylark
USA

Buick Skylark

  Also see: Buick Road Tests and Reviews | Buick Brochures
   
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1984 Buick Skyhawk 2-Door
USA

Buick Skyhawk 2-Door

  Also see: Buick Road Tests and Reviews | Buick Brochures
   
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1984 Cadillac Cimarron
USA

Cadillac Cimarron

  Also see: Cadillac Road Tests and Reviews | Cadillac Brochures
   
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1984 Cadillac Eldorado Convertible
USA

Cadillac Eldorado Convertible

  Also see: Cadillac Road Tests and Reviews | Cadillac Brochures
   
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1984 Cadillac Eldorado Touring
USA

Cadillac Eldorado Touring

  Also see: Cadillac Road Tests and Reviews | Cadillac Brochures
   
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1984 Chevrolet Cavalier Convertible
USA

Chevrolet Cavalier Convertible

  Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures
   
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1984 Chevrolet Corvette
USA

Chevrolet Corvette

  Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures
   
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1984 Chevrolet El Camino SS
USA

Chevrolet El Camino SS

  Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures
   
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1984 Chevrolet Monte Carlo SS
USA

Chevrolet Monte Carlo SS

  Also see: Chevrolet Road Tests and Reviews | Chevrolet Brochures
   
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1984 Chrysler E Class
USA

Chrysler E Class

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
   
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1984 Chrysler Executive
USA

Chrysler Executive

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
   
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1984 Chrysler Fifth Avenue
USA

Chrysler Fifth Avenue

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
   
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1984 Chrysler Fifth Avenue
USA

Chrysler Fifth Avenue

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
   
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1984 Chrysler Laser
USA

Chrysler Laser

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
   
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1984 Chrysler Laser
USA

Chrysler Laser

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
   
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1984 Chrysler Limousine
USA

Chrysler Limousine

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
   
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1984 Chrysler New Yorker
USA

Chrysler New Yorker

  Also see: Chrysler Road Tests and Reviews | Chrysler Brochures
   
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1984 Dodge Colt E
USA

Dodge Colt E

  Also see: Dodge Road Tests and Reviews | Dodge Brochures
   
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1984 Dodge Colt Turbo
USA

Dodge Colt Turbo

  Also see: Dodge Road Tests and Reviews | Dodge Brochures
   
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1984 Dodge Colt Vista
USA

Dodge Colt Vista

  Also see: Dodge Road Tests and Reviews | Dodge Brochures
   
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1984 Dodge Conquest
USA

Dodge Conquest

  Also see: Dodge Road Tests and Reviews | Dodge Brochures
   
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1984 Dodge Daytona
USA

Dodge Daytona

  Also see: Dodge Road Tests and Reviews | Dodge Brochures
   
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1984 Dodge Ramcharger
USA

Dodge Ramcharger

  Also see: Dodge Road Tests and Reviews | Dodge Brochures
   
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1984 Ford Bronco II XLS
USA

Ford Bronco II XLS

  Also see: Ford Road Tests and Reviews | Ford Brochures
   
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1984 Ford Mustang SVO
USA

Ford Mustang SVO

  Also see: Ford Road Tests and Reviews | Ford Brochures
   
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1984 Ford Tempo
USA

Ford Tempo

  Also see: Ford Road Tests and Reviews | Ford Brochures
   
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1984 Ford Thunderbird
USA

Ford Thunderbird

  Also see: Ford Road Tests and Reviews | Ford Brochures
   
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1984 Ford Thunderbird
USA

Ford Thunderbird

  Also see: Ford Road Tests and Reviews | Ford Brochures
   
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1984 Ford Thunderbird Turbo
USA

Ford Thunderbird Turbo

  Also see: Ford Road Tests and Reviews | Ford Brochures
   
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1984 GMC Jimmy
USA

GMC Jimmy

 
   
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1984 GMC Jimmy
USA

GMC Jimmy

 
   
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1984 GMC Suburban
USA

GMC Suburban

 
   
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1984 GMC Suburban
USA

GMC Suburban

 
   
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1984 Jeep Cherokee Chief
USA

Jeep Cherokee Chief

  Also see: Jeep Road Tests and Reviews | Jeep Brochures
   
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1984 Jeep Grand Wagoneer
USA

Jeep Grand Wagoneer

  Also see: Jeep Road Tests and Reviews | Jeep Brochures
   
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1984 Jeep Grand Wagoneer
USA

Jeep Grand Wagoneer

  Also see: Jeep Road Tests and Reviews | Jeep Brochures
   
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1984 Jeep Wagoneer
USA

Jeep Wagoneer

  Also see: Jeep Road Tests and Reviews | Jeep Brochures
   
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1984 Lincoln Mark VII
USA

Lincoln Mark VII

  Also see: Lincoln Road Tests and Reviews | Lincoln Brochures
   
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1984 Mercury Capri RS Turbo
USA

Mercury Capri RS Turbo

  Also see: Mercury Road Tests and Reviews | Mercury Brochures
   
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1984 Mercury Cougar XR-7
USA

Mercury Cougar XR-7

  Also see: Mercury Road Tests and Reviews | Mercury Brochures
   
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1984 Mercury Marquis
USA

Mercury Marquis

  Also see: Mercury Road Tests and Reviews | Mercury Brochures
   
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1984 Oldsmobile Cutlass Ciera Cruiser
USA

Oldsmobile Cutlass Ciera Cruiser

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Cutlass Ciera Holiday Coupe
USA

Oldsmobile Cutlass Ciera Holiday Coupe

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Delta 88 Royale Sedan
USA

Oldsmobile Delta 88 Royale Sedan

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Eighty Eight Royale Coupe
USA

Oldsmobile Eighty Eight Royale Coupe

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Firenza LX Cruiser
USA

Oldsmobile Firenza LX Cruiser

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Hurst Olds
USA

Oldsmobile Hurst Olds

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Hurst Olds
USA

Oldsmobile Hurst Olds

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Ninety Eight Regency
USA

Oldsmobile Ninety Eight Regency

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Toronado Brougham
USA

Oldsmobile Toronado Brougham

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Oldsmobile Toronado Caliente Coupe
USA

Oldsmobile Toronado Caliente Coupe

  Also see: Oldsmobile Road Tests and Reviews | Oldsmobile Brochures
   
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1984 Plymouth Reliant
USA

Plymouth Reliant

  Also see: Plymouth Road Tests and Reviews | Plymouth Brochures
   
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1984 Pontiac 1000
USA

Pontiac 1000

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
   
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1984 Pontiac 6000 Wagon
USA

Pontiac 6000 Wagon

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
   
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1984 Pontiac Bonneville LE
USA

Pontiac Bonneville LE

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
   
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1984 Pontiac Fiero
USA

Pontiac Fiero

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
   
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1984 Pontiac Fiero
USA

Pontiac Fiero

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
   
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1984 Pontiac Grand Prix
USA

Pontiac Grand Prix

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
   
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1984 Pontiac Parisienne Wagon
USA

Pontiac Parisienne Wagon

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
   
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1984 Pontiac Phoenix SE
USA

Pontiac Phoenix SE

  Also see: Pontiac Road Tests and Reviews | Pontiac Brochures
   
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1984 Zimmer Golden Spirit
USA

Zimmer Golden Spirit

   
   
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